Insights

Avoiding cloud profiteers to optimise cloud performance

Cost-efficiency and infinitely scalable – the two main perceived benefits of the cloud that has seen its usage soar within businesses of all sizes over recent years. There has been an almost overwhelming consensus t...

Generative AI’s impact on channel-less shopping experiences

When customers interact with a business, they don’t think about channels and how and where that interaction is happening – they just want a good, personalised experience. Which is why a channel-less approach to cus...

Majority of consumers say it is important to them that a small business has...

As consumer awareness grows around the consequences of their buying choices, the focus has turned towards the ethical conduct of enterprises – with particular attention on small- and medium-sized businesses...

Improving customer experience without breaking the bank

Projects have always been a popular way to organise software development and funding. However, this approach can be restrictive for organisations of all sizes, including small and medium sized enterprises (SMEs), and...

SMBs are not like enterprises – they need more to better compete

The acceleration of digital automation tools, particularly Generative AI, is spurring a new phase of adoption that will can lead to disruptive growth for those that get it right. Violeta Martin, Vice President,...

Five ways visuals drive better decisions to build better products

In the modern world, companies are increasingly navigating more complex environments, with teams often split between office workers, remote employees and hybrid. Coordinating this team relies on ensuring different...

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