Social Platforms

Emplifi reports Instagram Reels outperformed video content across Instagram,...

A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a n...

Genesys to acquire Radarr Technologies to unify the customer experience

Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement...

Sprout Social acquires Tagger Media

Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further...

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022, with regional areas outside London benefitting most, according to a new independent report from Oxford Economics, commissioned by TikTok. TikTok ...

Editor’s Question: What are your top tips for creating engaging social...

Creating engaging social content can turn a company’s prospects around. If a business has a strong social media presence, it can use this platform to increase brand awareness or increase sales. But what is the best w...

How a 1930s pecan candy company is turning heads on TikTok

Stuckey’s is a candy maker known for its pecan log rolls and kitschy souvenirs, which it sells at its convenience stores along highways in the United States. At the height of its success, the Stuckey family sold...

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