Sprout Social has published new research revealing that Threads is growing as the platform of choice for brands in 2025. Marketers are also ramping up their investment in influencer marketing and are planning to partner...
A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a n...
Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement...
Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further...
Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022, with regional areas outside London benefitting most, according to a new independent report from Oxford Economics, commissioned by TikTok. TikTok ...
Creating engaging social content can turn a company’s prospects around. If a business has a strong social media presence, it can use this platform to increase brand awareness or increase sales. But what is the best w...
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