Sales & Marketing

Duolingo’s Director for Europe on marketing in the modern age

All organisations need a strong social media and marketing strategy to compete in the modern age. Colin Watkins, Country Manager for France and the UK, and Director of Marketing for Europe at Duolingo, speaks to us about...

Sendlane releases findings on the health of SME e-commerce community

Sendlane, the SMB e-commerce-focused marketing automation company, has announced the results of its 2021 eCommerce Health survey. A key takeaway is that 2021 was a record year for many SMB e-commerce companies, but...

WebEngage expands into Middle East and Africa Region

WebEngage, a full stack retention operating system, has announced its expansion into the Middle East and Africa after successful operations across Asia to address the increasing demand the company has witnessed...

How intelligent automation can free marketing teams from tedious tasks

Daniel Pullen, Chief Automation Officer, CiGen, told us how automation affects modern marketing. Marketing teams leverage a wide range of technologies to deliver campaigns, products and services and understand...

Meta’s #LoveLocal campaign amplifies voices of SMBs in MENA region

Meta has teamed up with regional creative agency, TBWA\RAAD, for the second year, to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small...

Conversica unveils conversational ABM solution to deliver personalised...

Conversica, a leader in conversational AI solutions for enterprise revenue teams that help organisations attract, acquire and grow customers at scale, announced new conversational account-based marketing (ABM) cap...

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