To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data...
Google has announced the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains w...
Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...
Mentor Group – a digital-first, sales enablement specialist – has launched Sales Academy, its SaaS sales enablement tool, to deliver enterprise-level training and skills to SMB sales teams. The digital learning pla...
Validity, a leading provider of data quality and email marketing success solutions, has introduced Everest Elements – an email success platform geared towards helping small and medium-sized businesses (SMBs) access t...
As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State of Digital Experiences report from ON24 reveals this fatigue does not apply to digital experiences like webin...
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