Sales & Marketing

Google Analytics 4: What you need to know to complete the switch 

Google has announced  the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains w...

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

Mentor Group launches digital learning platform for SMBs 

Mentor Group – a digital-first, sales enablement specialist – has launched Sales Academy, its SaaS sales enablement tool, to deliver enterprise-level training and skills to SMB sales teams.  The digital learning pla...

Validity to drive small business email marketing success 

Validity, a leading provider of data quality and email marketing success solutions, has introduced Everest Elements – an email success platform geared towards helping small and medium-sized businesses (SMBs) access t...

Interactive experiences are the antidote to digital fatigue 

As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State of Digital Experiences report from ON24 reveals this fatigue does not apply to digital experiences like webin...

Wix and LegalZoom offer personalised solutions for small businesses to grow...

Wix – a leading global SaaS platform – and LegalZoom – an industry leader in online business formation and a leading platform in legal, compliance and tax solutions – have announced a partnership to better help small business ow...

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