Sales & Marketing

Hootsuite unveils the top social media marketing trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this...

Square and Clearpay to support new British designers to launch e-commerce...

Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging designer tal...

Entrepreneurs encouraged to share working realities on social media 

Following the rise in popularity of ‘expectations versus reality’ social media hashtags which have been used 255,000 times on Instagram and received 1.1 billion views on TikTok, The Accountancy Partnership is challen...

Three in five marketers in MEA lack confidence in their data 

To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data...

Google Analytics 4: What you need to know to complete the switch 

Google has announced  the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains w...

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

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