Sales & Marketing

Constant Contact research reveals small businesses which use AI are more...

Constant Contact, a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits, released findings from its latest Small Business...

Surprising new study reveals humans struggle to spot AI-generated content

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on...

UK marketers keen to invest in Generative AI but lack know-how, study reveals

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...

Just 3% of reps are happy with their current cold approach response rate

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...

Editor’s Question: What’s the best marketing strategy for SMEs?

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and g...

Emplifi reveals nearly 90% of consumers say reviews have the biggest impact...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris...

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