Sales & Marketing

Just 3% of reps are happy with their current cold approach response rate

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...

Editor’s Question: What’s the best marketing strategy for SMEs?

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and g...

Emplifi reveals nearly 90% of consumers say reviews have the biggest impact...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris...

Two-thirds of businesses expected to benefit from marketing budget boost

More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report....

Nearly half of UK businesses are embarrassed by their website

Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels, has announced research which reveals UK...

Ten tips for amazing business networking from FSB

Business networking is an effective business tool for small businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and personally. With...

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