Sales & Marketing

How smaller brands can react to and pre-empt societal attitudes

Big brands have become interwoven in the fabric of our society. But it’s not only large enterprises which can make an impact. Smaller brands can often take a more riskier approach, with the ability to be more agile a...

Over half of Britons suspect their devices are spying on them

New research conducted by money saving app and retailer marketing platform, ZIPZERO, has revealed that a significant majority of the UK populace is concerned about the integrity of their privacy and personal data. It...

Disconnection between business decision-makers and those tasked with...

New research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey indicates a disconnection between business decision-makers and those tasked with delivering customer success in a...

Constant Contact research reveals small businesses which use AI are more...

Constant Contact, a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits, released findings from its latest Small Business...

Surprising new study reveals humans struggle to spot AI-generated content

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on...

UK marketers keen to invest in Generative AI but lack know-how, study reveals

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...

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