Sales & Marketing

Over half of Britons suspect their devices are spying on them

New research conducted by money saving app and retailer marketing platform, ZIPZERO, has revealed that a significant majority of the UK populace is concerned about the integrity of their privacy and personal data. It...

Disconnection between business decision-makers and those tasked with...

New research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey indicates a disconnection between business decision-makers and those tasked with delivering customer success in a...

Constant Contact research reveals small businesses which use AI are more...

Constant Contact, a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits, released findings from its latest Small Business...

Surprising new study reveals humans struggle to spot AI-generated content

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on...

UK marketers keen to invest in Generative AI but lack know-how, study reveals

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...

Just 3% of reps are happy with their current cold approach response rate

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...

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