Imagine spending thousands on your digital marketing efforts – only to see minimal results. While there are many contributing factors to this, including fierce competition and an industry which seems to change faster t...
New research from SAP Emarsys Customer Engagement has uncovered a significant challenge for UK brands: five in six (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning...
Social commerce is revolutionising the way people shop, combining the discovery-driven nature of social media with the convenience of e-commerce. For small- and medium-sized enterprises (SMEs), it presents a...
In today’s crowded media landscape, it’s hard to be noticed, and brands are really feeling this struggle. Nearly half of all UK B2B brands fail to stand out from competitors with senior marketing decision-makers bel...
Bonzer empowers businesses in the Nordics to climb search engine rankings and reach new consumers. Founder and CEO, Ulrich Svarrer, shares how Pleo, one of Europe’s leading spend management platforms, has streamlined i...
Branding can make the difference between a highly successful business or one that is just making ends meet. The product or service the company is selling obviously has to be good, but it is the branding which makes...
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