Customer Experience

WorkWave launches powerful new sales and marketing platform

WorkWave, a leading provider of cloud-based software solutions that support every stage of a service business’s life cycle, has announced the launch of WorkWave Marketing Sales Center, a powerful new sales and...

Salesforce introduces loyalty management to improve customer experiences

Salesforce, a global leader in CRM, has announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust...

UAE-based North Ladder to scale tech platform following funding boost

North Ladder (previously called BuyBack Bazaar), a UAE-based secured trading platform for pre-owned luxury assets and electronics, has announced a US$5 million Series A funding round led by regional venture capital...

AppsFlyer committed to empowering ME marketers with mobile solutions

AppsFlyer, a global attribution leader, is furthering its commitment to the Middle East as it looks to support local marketers with the tools and data required to develop and execute effective mobile marketing...

Industry experts on how SMEs can get the best out of their CRM systems

The lifestyle changes driven by the lockdown have prompted more small businesses to radically transform their business processes and they are increasingly looking to technology to assist. According to...

AWS to open data centres in Switzerland

Amazon Web Services (AWS), an Amazon.com company, has announced it will open an infrastructure region in Switzerland in the second half of 2022. The AWS Europe (Zurich) Region will...

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