Zendesk’s 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel more human, personalised and engaging than ever before. Drawing on ...
Social commerce is revolutionising the way people shop, combining the discovery-driven nature of social media with the convenience of e-commerce. For small- and medium-sized enterprises (SMEs), it presents a...
In today’s crowded media landscape, it’s hard to be noticed, and brands are really feeling this struggle. Nearly half of all UK B2B brands fail to stand out from competitors with senior marketing decision-makers bel...
Managing access to systems can be challenging, especially when trying to strike a balance between customer experience and security. Customer identity and access management (CIAM) is at the core of ensuring a secure and...
A new survey from Reputation reveals a significant shift in UK consumer behaviour, with 68% of consumers now turning to online reviews as their primary source for purchasing decisions. This reliance surpasses...
Bonzer empowers businesses in the Nordics to climb search engine rankings and reach new consumers. Founder and CEO, Ulrich Svarrer, shares how Pleo, one of Europe’s leading spend management platforms, has streamlined i...
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