Customer Experience

iOS15 and the death of third-party cookies: the new rules of privacy and what...

With the release of Apple’s new update, iOS15, marketer and consumer experience will change. Christopher Baldwin, VP Marketing at Insider, tells Intelligent SME.tech about what iOS15 means for users and v...

Zendesk finds customer experience maturity leads to business resilience,...

According to new research released by  Zendesk in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their customer experience (CX) over the past year are 10 times more l...

Conversica unveils conversational ABM solution to deliver personalised...

Conversica, a leader in conversational AI solutions for enterprise revenue teams that help organisations attract, acquire and grow customers at scale, announced new conversational account-based marketing (ABM) cap...

American Express VP on jumpstarting Canadian businesses

Small businesses were hit heavily by the pandemic and the effects of this are still ongoing as the economy begins to recover. Over the years, American Express has supported SMEs by relaunching its successful ‘Shop S...

How Big Potato Games won big with consumer insights

Introducing insights into its business has opened up a world of opportunity for board game brand Big Potato Games. By working with Attest on a customer profiling project, the business has been able to better understand...

Becoming digital: Constructing a resilient company

Sharing his thoughts on how small businesses can achieve ever-evolving resiliency, Sage’s VP Small Segment, Michael Office outlines the importance of ultra-modern e-commerce for the sake of the UK’s economic sta...

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