Customer Experience

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

Keeping compliant as Australia’s workforce defaults to digital 

Jeremy Paton, Team Engagement Solutions Lead, APAC, Avaya, examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant.  Australia’s appetite for digital s...

Research finds SMEs overwhelmed by social media and communication technology

New research has revealed that SMEs are becoming overwhelmed by the noise and distraction of social media channels, communication technology and networking platforms, which are failing to help businesses collaborate...

UAE consumers turning to mobile apps for finance and retail services

As businesses in the UAE double down on mobile apps in a bid to increase customer engagement and spending, they are seeing highly positive results for their efforts with the overall number of installs of mobile apps...

Mentor Group launches digital learning platform for SMBs 

Mentor Group – a digital-first, sales enablement specialist – has launched Sales Academy, its SaaS sales enablement tool, to deliver enterprise-level training and skills to SMB sales teams.  The digital learning pla...

70% of Gen Z believe they don’t receive excellent CX on social media 

Emplifi, a leading unified customer experience platform, released 7 Key Consumer Expectations Impacting Social Media Success Today, a report outlining generational insights into how different groups engage with...

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