To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data...
Treasure Data, an award-winning enterprise customer data platform (CDP), has introduced a new strategic vision and product positioning, reflecting the company’s focus on helping enterprise companies improve the...
E-commerce dependence on digital communication has drastically elevated since the pandemic. With digital now at the heart of e-commerce, how can businesses cut ties with traditional communications and embrace the best...
Google has announced the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains w...
Consumer values are continuously evolving and are vital to any business, especially to SMEs. Chris Sparling, CX Strategy Director at Reputation, talks to us about why customer experience matters and how start-ups can...
Consumers are still shopping at small businesses despite the cost-of-living increases, new research by GoCompare has revealed. A recent poll by the insurance comparison site found that over three-quarters (78%) of UK ad...
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