Optimising the customer journey
UK-based companies, HGS and Engage Hub partnered with The Pensions Regulator to streamline the customer experience and allow the company to drive improvement to employees’ pension scheme management. Julie...
Customer Experience
Microsoft reinforces commitment to accelerating African customers’ growth and c...
Microsoft is deepening its commitment to accelerating customer transformation in Africa with two key leadership appointments. Lillian Barnard has been named President for Microsoft Africa, dedicated to unlocking...
Editor’s Question: What’s the best marketing strategy for SMEs?
Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and g...
Eight out of 10 companies that invested in customer engagement met their...
Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth. Twilio’s fou...
Top e-commerce payment challenges SMEs need to address to be successful
As the e-commerce market is becoming increasingly saturated, 2023 calls for smaller e-commerce businesses to think through the tools and re-evaluate solutions for retaining their competitive edge. Considering what...
Post-purchase delivery communication proves critical for avoiding negative...
Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a ‘where is my order’ (WISMO) query, highlighting the critical role of real-time pos...
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