Customer Experience

The importance of CRM implementation strategy for the growth of SMEs

Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding...

Poor delivery and returns options mean 82% of customers abandon shopping...

Some 70% of consumers prefer to shop with independent retailers rather than big online marketplaces.But despite this preference, they will not compromise on the speed or quality of the delivery experience. nShift, a...

Surprising new study reveals humans struggle to spot AI-generated content

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on...

Small businesses failing to capitalise on their unique customer service...

Less than half (40%) of consumers find that small businesses offer a more personalised customer service experience than larger corporates, according to FM Outsource’s new report, Small Business Customer Service In 2...

UK marketers keen to invest in Generative AI but lack know-how, study reveals

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...

Just 3% of reps are happy with their current cold approach response rate

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...

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