Customers demand more from brands than ever before. Businesses need to provide a unified experience across all engagements, starting from the very first time an individual encounters a brand. Suvish Viswanathan,...
With three out of five people in the UK employed by start-ups and SME businesses, they today account for more than 50% of the turnover for all UK companies. Yet achieving instant success doesn’t come overnight; it t...
We hear from Lee Atkinson, Chief Operating Officer at Modern World Business Solutions on the current innovation landscape within the payments sector. The payments sector has been transformed in recent years,...
Salesforce, a global leader in CRM, released the State of the Connected Customer report, sharing insights from 14,300 consumers and business buyers across 25 countries – including 650 from UAE. The report...
Designed to celebrate great customer service and raise awareness of the vital role it plays in successful business practice, National Customer Service Week is an event that impacts every organisation. Claire Rowland,...
Big brands have become interwoven in the fabric of our society. But it’s not only large enterprises which can make an impact. Smaller brands can often take a more riskier approach, with the ability to be more agile a...
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