Social Platforms

The power of social media for growth: Lessons from a self-taught entrepreneur

The power of social media and digital marketing for today’s e-commerce SMEs cannot be overstated, as even long-established brands are having to pivot social media and digital marketing solutions to keep up with ever e...

Threads emerges as a key platform for engagement

Sprout Social has published new research revealing that Threads is growing as the platform of choice for brands in 2025. Marketers are also ramping up their investment in influencer marketing and are planning to partner...

Emplifi reports Instagram Reels outperformed video content across Instagram,...

A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a n...

Genesys to acquire Radarr Technologies to unify the customer experience

Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement...

Sprout Social acquires Tagger Media

Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further...

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022, with regional areas outside London benefitting most, according to a new independent report from Oxford Economics, commissioned by TikTok. TikTok ...

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