Analysis

Home baker finds the ingredients to business success

Overcoming family food intolerances with his passion for baking, Ryan Panchoo, the Founder and CEO of Borough 22 shares how he went from being made redundant, to turning his home kitchen into a commercial...

The importance of having an ethical supply chain

In today’s world, consumers expect products that are safe, sustainable and responsibly sourced. They want to buy and connect with brands who care about the products and services that they offer, who v...

Choosing the right B2B e-commerce model

B2B companies have had to adapt as customer behaviour has changed over the course of the pandemic. This can be a struggle. So, Nick Durrant, CEO, Blueglass Digital spoke to Intelligent CXO about how to find the...

Emma –The Sleep Company rises and shines with modern e-commerce solutions

Emma – The Sleep Company, a leading direct-to-customer sleep brand, has selected commercetools and Fluent Commerce to provide a new e-commerce platform for its rapidly growing business. The retailer, which sold 1.5 m...

How Big Potato Games won big with consumer insights

Introducing insights into its business has opened up a world of opportunity for board game brand Big Potato Games. By working with Attest on a customer profiling project, the business has been able to better understand...

Clean and quick: how automation technology can make recruitment more...

Looking to save a stack of time when you take on new staff? The Laundry Lady founder Susan Toft shares her tips for using automation software, ActiveCampaign, to streamline the hiring process. Susan Toft has built a...

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