Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement company. By combining the comprehensive public social media capabilities within the Radarr Technologies solution with the all-in-one Genesys Cloud platform, Genesys will empower organisations to unify the customer experience (CX) like never before, helping them create proactive, prescriptive engagement built to drive loyalty in the AI economy.
People around the world, especially digital natives, are using public social media channels to connect with businesses as an alternative to traditional service channels. Using public social feeds or direct messaging, they expect brands to turn these enquiries for service, support and information into meaningful experiences. With Radarr Technologies capabilities, Genesys will help organisations meet customers on the social channels of their choice so they can engage with them as naturally as they do with family and friends.