Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further establish Sprout as a leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale.
“As influencer marketing has changed the way brands build awareness and connection, our customers are increasingly demanding to break the workflow silos between core social media strategies,”said Justyn Howard, Sprout Social’s CEO and Co-founder.“By bringing Tagger’s influencer marketing software into Sprout’s suite of solutions, we have the opportunity to deliver the next generation of social insights to our customers to fuel business strategy and measure the full ROI of holistic social investments. “
Tagger Media was founded in 2015 to make influencer marketing more effective and accessible for all brands.