WhatsApp and Watford Borough Council have announced their partnership initiative in support of the small business community: the UK’s first WhatsApp High Street.
The initiative will help small businesses in Watford to promote themselves on the WhatsApp Business app and help them to connect easily with their customers at this difficult time.
It will provide businesses with free-to-use digital tools from WhatsApp to help them manage the many challenges and customer questions presented by the pandemic, such as lockdowns, curfews and social distancing measures.
As part of the programme, experts from WhatsApp are providing training for an initial group of 12 local businesses although training will remain open for any small businesses in Watford interested in the scheme.
WhatsApp Business acts as a shopfront for a company’s products and services, and helps businesses communicate with their customers during the challenges presented by COVID-19, such as managing social distancing in small premises, new opening hours, stock issues, table reservations or reduced menus.