JD Worldwide, a one-stop import and export shopping platform under JD.com, has launched its first self-operated direct procurement warehouse for fashion goods in Paris, France. This initiative is a key component of the company’s cross-border e-commerce strategy, aiming to facilitate the entry of more European brands into the Chinese market by providing efficient fulfilment solutions.
Located in the suburbs of Paris in Val-d’Oise, this facility is exclusively dedicated to housing fashion merchandise from France, Germany, the United Kingdom, Italy and Spain, among other European countries. The warehouse features an extensive range of product categories, encompassing apparel, beauty products, jewellery and luxury items. Currently, the facility hosts a curated selection from over 100 respected brands.
Louis Zhang, General Manager of Luxury & Fashion at JD Worldwide, said: “Our strategy focuses on expanding our supply chain to the very locations where brands are based.”