WSO2, a leader in Digital Transformation technology, has announced WSO2 for Start-ups, a bold programme for empowering new app-building businesses across the world, including those in the Middle East and Africa, to accelerate their journeys to success.
Targeted at early-stage start-ups building mobile or web apps for consumers, businesses or employees, WSO2 for Start-ups gives fledgling businesses access to the company’s core offerings, Choreo and Asgardeo, which provide all the technology an organisation needs to get its operations off the ground. Participants in the programme will receive access to sample apps, product credits, support and mentorship by a dedicated solutions architect. The benefits are designed to focus start-ups’ leadership teams in ways that will make them stand out in the market.
The World Bank estimates that by 2030, 600 million jobs will be needed to support the growing global workforce. Governments everywhere will be looking to new enterprises to create these jobs. By one estimate, Q1 2023 funding for Middle East and North Africa start-ups stood at US$1.1 billion, but according to the World Bank, the region has one of the world’s largest finance gaps at 88% of demand.
WSO2 for Start-ups is therefore especially relevant to start-ups in the Middle East as the programme aims to plug these gaps. The company’s Choreo platform is a SaaS application development suite designed to accelerate the creation of digital experiences. Organisations can increase developer productivity to rapidly build, deploy, monitor and manage a range of cloud-native applications. And in a region plagued by ransomware attacks, digital businesses can secure their multi-experience apps with WSO2’s SaaS customer identity and access management (CIAM) solution, Asgardeo. Built for secure access for consumers, business partners, employees or even APIs, Asgardeo gives developers advanced but easy-to-use tools for creating smarter, more engaging, intuitive and data-driven digital experiences.
“We designed WSO2 for Start-ups with a view to accelerating time to market,” said Uday Shankar Kizhepat, Vice President and General Manager – Middle East and Africa Region, WSO2. “Developers can reuse our B2C and B2B sample app code that has all the out-of-the-box functionality needed to create a secure cloud-native experience for users. They have expert advice at their fingertips, free support and their Choreo and Asgardeo credits can be put towards component or infrastructure costs, meaning they enjoy a lower cost of ownership straight out of the gate.”
Upon signing up, start-ups receive up to US$18,000 in Choreo credits, which can be used on components such as APIs, microservices and integrations or on pass-through infrastructure costs in Choreo’s pay-as-you-go tier. The start-up also receives US$15,000 in Asgardeo credits, which can be used for B2C, B2B or B2E monthly active users in Asgardeo’s Professional tier.
Mentoring services include one-to-one sessions for one month with a senior architect, who can identify challenges and requirements and advise on how Choreo and Asgardeo can best fit into the organisation’s growth strategy.