More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report.
Following a survey of 1,000 UK-based marketers, Impression has created a report delving into the thoughts and plans of marketing departments this year – and overall, it’s looking very positive.
More than three-quarters (77%) of professionals whose marketing budgets are expected to increase say their firm will also be looking to expand their internal marketing team in the next 12 months.
Despite this investment in internal marketing resource, statistics show that many will strengthen the capabilities of their teams by leaning on external support, either through a freelancer or agency. Those planning to outsource some of their work anticipate getting help with at least one of the following areas: SEO, email marketing, organic social media, public relations (including digital PR) and influencer marketing.