Treasure Data, an award-winning enterprise customer data platform (CDP), has introduced a new strategic vision and product positioning, reflecting the company’s focus on helping enterprise companies improve the customer experience.
According to a recent Forbes survey, commissioned by Treasure Data, three-quarters of business leaders believe that superior customer experience is vital to growth, but most cannot address it on an enterprise level. With the increase in digital engagement, the absence of a complete and actionable picture of the customer across teams and systems makes it impossible to deliver a seamless, effective customer experience. By combining simple-to-use solutions for marketing, contact centre agents and sales associates, Treasure Data’s Customer Data Cloud orchestrates customer journeys in the existing technology stack across the enterprise, enabling connected customer experiences.
With Customer Data Cloud, an integrated suite of cloud-based customer data platform solutions, companies can align operations and customer engagement departments to drive business results, marketing lift, and operational efficiencies. The entire company can get on the same page with a centralised understanding of the customer, which they can trust to be up-to-date, aligned with privacy regulations and well-equipped to provide insights for next-best-action.
“As consumers, we have all experienced disconnected brand experiences. We don’t care which department, team or system is involved when we seek out information or reach out for support. The bottom line is that it is frustrating to start over again and again in every engagement and it is wasteful for the consumer and for the business,” said Kazuki Ohta, Co-founder and CEO at Treasure Data. “Creating connected customer experiences is the key to unlocking desired growth and efficiency. When the entire business can champion the customer as one team, one company, customers have a more seamless, unified experience with the brand. As a result, employees are ultimately more efficient and effective, driving productivity and profitability in the process.”
Brand trust is imperative to consumers, drives customer retention and loyalty
Recent research from Forrester demonstrates the significance of trust in a brand’s customer experience quality. Forrester’s US 2022 Customer Experience Index found that trust is a key indicator of customer loyalty, with data privacy and security being a potential deal-breaker for many consumers.
Hundreds of millions in top and bottom-line impact
Customer Data Cloud lays the groundwork for a truly connected customer experience by securely unifying data and identities from across the enterprise to power better decisions along the customer journey.
“Our customers uncover hundreds of millions of dollars and more by delivering connected customer experiences. Their employees are happier, as they can rely on customer data to be more aligned, empowered and successful,” added Ohta. “The resulting increase in the lifetime value of customers through personalised brand experiences means marketing efforts are now exponentially more efficient. Sales is more proactive, innovation is faster and service and support is enhanced, reducing churn in the process, while enhancing customer spend and loyalty along with greater trust.”