Campaigner, an email marketing brand of j2 Global, has announced the launch of “Campaigner for eCommerce,” a new platform developed for the specific needs of e-commerce sellers. E-commerce store owners on Shopify, Magento and other e-commerce storefronts can use Campaigner’s new platform to run highly personalised email and transactional campaigns, with advanced native integration.
Consumers spent US$861.12 billion online with US merchants in 2020, up an incredible 44% year over year. That’s the highest annual US e-commerce growth in at least two decades. As consumer digital-centric shopping behaviour continues into 2021 and beyond, Campaigner for eCommerce is helping e-commerce stores better understand their customers, create personalised interactions and achieve bigger sales conversions. Customers which use Campaigner, along with conversion tracking, typically see an improvement of over 70% in clicks and conversions, 2x to 3x better delivery rates and an ROI of over 200% compared to their previous provider.
“COVID-19-related boosts in online shopping resulted in an additional US$174.87 billion in e-commerce revenue in 2020,” said Bodhi Debnath, Senior Director of Marketing for Campaigner. “We have never seen such a big uptick in any one industry and expect continued growth in 2021. While people’s reliance on digital shopping continues to skyrocket, it is even more important for businesses to communicate with their customers and prospective buyers in ways that are effective and personally relevant. Campaigner for eCommerce was specifically designed to help businesses achieve the highest levels of automated personalisation at scale.”
Key benefits of Campaigner for eCommerce include:
- Native integration with the two biggest e-commerce platforms, Shopify and Magento. Campaigner can also integrate with any other e-commerce platform such as BigCommerce and WooCommerce through their RESTful API.
- Personalised automation on email and SMS marketing messages to drive more effective customer interactions and achieve bigger sales.
- Sync purchase data effortlessly – helping to identify deeper insights from customer and product sales data.
- Built-in conversion tracking to help retailers understand the ROI of their marketing automation campaigns.
The Campaigner for eCommerce platform is designed for easy integration with Shopify and Magento. Instead of trying to be a one-stop solution, Campaigner is embracing the trend toward an integrated world where e-cmmerce store owners can more easily choose which solutions work best for them. Instead of an in-house storefront, Campaigner built powerful native integrations. Any e-commerce store owners that are selling with Shopify and Magento can easily integrate Campaigner’s solution with their store and start generating more sales.
“Campaigner for eCommerce offers powerful email marketing automation built on top of advanced personalisation features that are now designed from the ground up to meet the specific needs of the biggest e-commerce platforms,” added Debnath. “Instead of a one-tool-fits-all-industries approach, we have built a solution specifically for e-commerce that also includes the powerful features of a dedicated marketing automation tool.”