Facebook has announced the launch of #LoveLocal – a new initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa region which have been among the hardest hit during the COVID-19 pandemic.
#LoveLocal campaign aims to support SMBs to enable them to regionally pivot to digital and grow by highlighting several resources made available for their economic recovery. The campaign will amplify the voice of SMBs and shed light on their stories and their challenges to help generate consumer demand for local SMBs across the region.
Through #LoveLocal, Facebook will provide business owners access to the Middle East and North Africa SMB Training Hub – a platform with up to 40 online webinars available for free that businesses can use to master a range of digital tools covering digital marketing and e-commerce, and develop and grow their business presence online.
Courses have been developed in partnership with popular e-commerce platforms and Facebook partners such as ecomz, Expand Cart and Zid.